I've noticed that when people trust a brand, they may automatically assume that its products are the best and stop looking at alternatives. Consumers stick with a brand as soon as they still feel they are getting good value for their money. In addition, we are habit forming and confort seeking.
As it is known, we tend to resist to change, and to prefer brands that are familiar. In this perspective, a moderate price increase of our favourite brand isn't necessarily a reason to leave, especially if the quality remains good.
I think that sometimes brand loyalty can definitely limit consumer choices.
Do you think a substitute can eventually become more successful than the original brand if it offers a lower price ❓
Have a lovelty month of November.